Niche Marketing for Accountants

Niche Development For Accounting Practices

Niche development is instrumental in differentiating your accounting practice from every other firm in town. Simply said, it is a process designed to create competitive advantage by being better and different.

Niche development is a marketing process designed to accelerate your growth of a certain type of client, understand their needs intrinsically, develop unique solutions to exceed their expectations, command superior pricing, and dramatically increase your referrals. And when done well over many years, measuring your market share to determine where you stack up relative to other firms and becoming known as the best firm around at servicing that niche.

At Build Your Firm, we’ve been advocating niche development since 2003 and support over 30 niches. In some cases, we help accounting firms maximize the opportunity on the internet by customizing a website around their expertise. In other cases, we actually manage the marketing for them in an outsourced marketing capacity. We’ve even gone as far as creating two niche associations to support our clients seeking to become the best firms in town.

Benefits of a Niche Website

Developing a niche in your accounting practice has many benefits including:

  • Differentiate Your Practice: Show how your accounting practice is different from the competition and give potential clients a reason to choose you.
  • Earn Higher Profits: Becoming an expert in niche allows you to sell your specialized accounting services at higher fees and avoid competing on pricing
  • Less Competition: Choosing a niche market means that the sandbox you are playing in is smaller.
  • Attract Better Clients: Gain the clients you want and allow your practice to grow the way you want.

As the late CEO of Coca-Cola, Roberto Goizueta, once said:

“In real estate, it’s location, location, location.
In business, it’s differentiate, differentiate, differentiate.”

Let us know how we can help you gain competitive advantage in your niche pursuits.

Niche Services and Industries

We have over 30 specialized niche accounting categories and are adding new ones every year. Not seeing the category that fits your practice? Not to worry! We can create a Niche Website for any industry or service you need.

What Our Clients Are Saying

Josh Dixon Review

"Build Your Firm did a great job creating my niche website. Our firm was able to bring in a new client from the website within 2 weeks of it going live. I couldn't be more pleased with the quality of the website and the great customer service I received."

Josh Dixon

J Dixon Accounting Services, PC

Perry Cronin Review

"A guy with big IRS problems called me yesterday because my website hosted by BYF popped up first in his Google search. He signed up to have me get the IRS off his back AND I am now the CPA for his restaurant. That’s $3000 now and about $3000 per year that I did not expect. Thanks BYF!!!"

Bob Kilkenny

Robert Kilkenny, CPA

R. Lee Pennington Review

"Niche marketing gives you a leg up over most local firms because you have a depth of knowledge in certain areas so it's easier to sell to clients in those niches because you have a deeper understanding of their business."

Robert Gomez

Robert L. Gomez CPA, P.C.

Recent Niche Marketing Posts from Our Blog

New Vet CPA Association Launched

To better service the veterinary practice and animal health sector, Build Your Firm is proud to announce the launch of VET CPA Association, which is a network of ... keep reading

Why Niche Marketing is So Wonderful

Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that... keep reading

Using a Niche to Gradually Increase Profit Margins

For many accountants, the concept of developing a niche makes total sense to generate higher fees but the process of selecting a niche is stressful and confusing... keep reading