About Build Your Firm

Who is Build Your Firm?

At Build Your Firm, we work with all types of accounting firms to help them work smarter, not harder. Our programs and internet marketing services are designed to help you better utilize marketing for practice development, improve your hourly fee realization, and ultimately improve your firm's profitability. We were founded by an accountant for accountants and our experience helping hundreds of accounting firms market their practices online and develop their ideal business means we know what it takes to succeed. No B.S., just practical accounting marketing solutions we know work.

Our clients range from small start-ups to multi-million dollar firms operating in several states. While most of our clients are domestic, some are international in scope. Many have interesting niches and some are hybrid firms providing financial and/or legal services. At the core, all of our clients would like to be more effective utilizing marketing for lead generation, improve their profitability, and secure a more balanced lifestyle. That’s where we can be of assistance.

Our ultimate goal is to provide you with new skills to improve your effectiveness and provide you with more control over your practice and life so you can learn how to have a business that you want to run, not a business that is running you.


Build Your Firm was founded by Hugh Duffy and Allan Ratafia


We reached our first 100 clients!


The website development side of our business began


After high demand, the Outsourced Marketing Program was launched


We began niche marketing for accountants


BizPayO was created to help accountants get paid quickly & inexpensively


Our Dental Accounting Association was established


We launched content marketing services


Our Vet CPA Association was established

Our Founders

Hugh Duffy

CEO & Co-Founder of Build Your Firm, Inc.
MBA in Marketing, BS in Finance

Allan Ratafia

Co-Founder of Build Your Firm, Inc.
CPA, MS in Taxation, BS in Accounting

Marketing Services

Nita Sabo

Director of Sales

Kallie Branciforte

Digital Marketing Manager

Karen Gardner

Content Marketing Strategist

Website Development Team

Robin Nerkowski

Website Design Team Manager

Randy Soto

Website Developer

Gabe Gil

Website Developer

Vanessa Lambert

Website Developer & Graphic Designer

Billing Services

Deb Kelleher

Billing Manager